Flora Ching
Running Coach & Personal Trainer
Biography
Born in Hong Kong and educated in Canada, Flora transitioned from a finance career to follow her passion for coaching. With a decade of racing across local and international events and frequent podiums, she helps runners align training with personal motivations and clear goals. She works closely with clients to develop plans that improve performance while keeping the joy of running at the centre.
Specialities
Flora supports road and trail runners with baseline mechanics, technique for climbs and descents, endurance pacing, speed work and strength and conditioning. She designs personalised programmes and race strategies, including nutrition planning, to help athletes run stronger, faster and healthier.
Information & Qualifications
Flora holds a Bachelor of Commerce from the University of British Columbia. She is an ACE Certified Personal Trainer, a UESCA-certified Running Coach and an ACE Sports Performance Specialist. Race highlights include podiums at Bonaqua Action Sprint, Mizuno Hong Kong Trail Championship 53 km and Trans Jeju 112 km.
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